The development and diffusion of a winning mindset is central to the ability of a high-performance business to outpace its competitors. Here’s how one company – Harrah’s Entertainment – created that mindset by mastering five key tasks.
Content: Case Study | Authors: Robert J. Thomas, Walter E. Shill | Source: Outlook Journal (Accenture) | Subjects: Industry Specific, Management | Industry: Gambling | Company: Harrah’s Entertainment
This interesting article can be thought of as an industry piece (Gambling), a marketing piece (how a company/industry famous for poor service and nonexistent customer loyalty turned things around), and an IT piece (the undertaking discussed was major in IT terms). Worth a read.
Editor’s Note: read “Gambling on Customers” in The McKinsey Quarterly, which interviews Harrah’s CEO Gary Loveman
Content: Article | Author: Meredith Levinson | Source: Darwin Magazine | Subjects: Best Practices, Marketing / Sales | Industry: Gambling