Global Revenues from Gambling are Rising
Tribal Gaming Has Become Big Business
Wireless Wagers
Online Gambling Revenues
Exploring the Mindset of the High Performer
The development and diffusion of a winning mindset is central to the ability of a high-performance business to outpace its competitors. Here’s how one company – Harrah’s Entertainment – created that mindset by mastering five key tasks.
Content: Case Study | Authors: Robert J. Thomas, Walter E. Shill | Source: “Outlook Journal (Accenture)” | Subjects: Industry Specific, Management | Industry: Gambling | Company: Harrah’s Entertainment
Betting on Mobile Gambling
Casino gambling in the United States
Getting to Know Online Gamblers
Gambling is Most Lucrative Vice Online
Online Gambling Market Worldwide
Electronic Gambling Market
Harrah’s Knows What You Did Last Night
This interesting article can be thought of as an industry piece (Gambling), a marketing piece (how a company/industry famous for poor service and nonexistent customer loyalty turned things around), and an IT piece (the undertaking discussed was major in IT terms). Worth a read.
Editor’s Note: read “Gambling on Customers” in The McKinsey Quarterly, which interviews Harrah’s CEO Gary Loveman
Content: Article | Author: Meredith Levinson | Source: “Darwin Magazine” | Subjects: Best Practices, Marketing / Sales | Industry: Gambling