US Grocery Industry Consumer Segments
The Anarchist’s Cookbook
John Mackey’s approach to management is equal parts Star Trek and 1970s flashback. It seems like a recipe for disaster, but at Whole Foods it’s a prescription for world-beating growth — and maybe for a world-changing company.
Content: Case Study | Author: Charles Fishman | Source: Fast Company | Subject: Industry Specific | Industry: Grocery | Company: Whole Foods
Double Take – Have Another Look at Grocery Shopping
So many products, so many brands, so many prices – consumers today are almost blinded by all the choices at the supermarket. Marketers draw consumers’ eyes to their products through point-of-purchase (P-O-P) marketing. Researchers use eye-tracking studies to measure how successful marketers are at zoning customers in on their products on the store shelves. Scott Young and Professors Pierre Chandon and Wesley Hutchinson examine the … [ Read more ]
Content: Article | Authors: J. Hutchinson, Pierre Chandon, Scott Young | Source: INSEAD Knowledge | Subjects: Market Research, Marketing / Sales | Industry: Grocery