The Competitive Edge of e-Privacy Policy

The absence of universally integrated privacy policy means consumers at the moment cannot feel confident that their personal details will remain confidential if they choose to do business online. The demand for greater protection must lead to companies and governments developing privacy policies on a global scale if e-commerce is ever to reach its potential.

Privacy: Can Businesses Build Trust And Exploit Opportunity?

As the opportunities to use personal data for marketing grow, companies search for how to strike the right balance between delivering the service customers want and the privacy they expect.

Customer Data Means Money

Businesses are buying and selling customer data in a dizzying number of ways.