Content: Article | Author: Raj Rao | Source: “European Business Forum (EBF)” | Subjects: IT / Technology / E-Business, Privacy
Privacy: Can Businesses Build Trust And Exploit Opportunity?
As the opportunities to use personal data for marketing grow, companies search for how to strike the right balance between delivering the service customers want and the privacy they expect.
Content: Article | Author: Jeff Sweat | Source: “InformationWeek” | Subjects: IT / Technology / E-Business, Privacy
Customer Data Means Money
Businesses are buying and selling customer data in a dizzying number of ways.
Content: Article | Author: John Rendleman | Source: “InformationWeek” | Subjects: Marketing / Sales, Privacy