Your Strategy Needs a Story
Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action. … [ Read more ]
Content: Article | Authors: Madeleine Michael, Martin Reeves, Roeland van Straten, Tim Nolan | Source: Boston Consulting Group (BCG) | Subjects: Organizational Behavior, Storytelling, Strategy
The Pivotal Stories Every Startup Leader Should Be Able to Tell
Don Faul shares the nuts and bolts tactics of influential storytelling he’s learned at Google, Facebook and as Head of Operations at Pinterest — and the three types of stories every manager and startup founder should be able to tell fluently.
Content: Article | Author: Don Faul | Source: First Round Review | Subjects: Leadership, Management, Storytelling