You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art.
Content: Article | Author: David Frey | Source: MarketingProfs | Subject: Marketing / Sales | Industry: Direct Marketing
Testing is a more important factor in direct marketing success than ever. Yet we’ve seen marketer after marketer limit or eliminate the amount of testing they do. And major marketers fail to look at issues that can have the largest impacts on their businesses. Hence, this Test Test.
Content: Article | Author: Lee Marc Stein | Source: MarketingProfs | Subject: Marketing / Sales | Industry: Direct Marketing