Using Mobile Phones to Boost TV Ratings
To realize the benefits of interactive technology, broadcasters and mobile carriers must work on their own interaction.
Content: Article | Author: Jacques R. Bughin | Source: McKinsey Quarterly | Subject: Industry Specific | Industry: Entertainment / Media
Broadband Media: Look Before You Leap
The bad news: broadband’s technology, infrastructure, and economics are still inadequate. The good news: broadcasters are far more secure from attack than they were at the dawn of the World Wide Web.
Content: Article | Authors: Michael A. Gatzke, Scott A. Christofferson | Source: McKinsey Quarterly | Subject: Industry Specific | Industry: Entertainment / Media