Why We Buy: The Science of Shopping
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the “science of shopping.” Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. … [ Read more ]
Content: Book | Author: Paco Underhill | Subjects: Industry Specific, Marketing / Sales | Industry: Retail