A Texas oil tycoon takes half his trusty drills and heads for new territory. But he’s not moving West, he’s headed to the Far East. Can Tex count on any success from this globalisation? Professor Philippe Lasserre and Jocelyn Probert explain that for Ahlstrom Korea’s similar expansion effort, it must deal with a wealth of stumbling blocks to make headway.
Content: Case Study | Authors: Jocelyn Probert, Philippe Lasserre | Source: INSEAD | Subjects: Industry Specific, International | Industry: Petro / Chemical | Company: Ahlstrom Korea