The Real Story Behind Jeff Bezos’s Fire Phone Debacle And What It Means For Amazon’s Future

In many ways, the Fire Phone is the perfect symbol of these opposing perceptions of Amazon. It represents everything proponents love about the company—the wild experimentation, the appetite for risk-taking—as well as everything that critics now deride: its huge expenditures, its blithe embrace of an imagined future where the big bets pay off, and its inability to create anything with real style. Understanding Amazon’s journey … [ Read more ]

How Amazon Innovates in Ways that Google and Apple Can’t

Amazon has shown a remarkable ability to succeed in a wide variety of different product categories. That’s a contrast to most other high-profile tech companies that are really good in one area — Google’s dominant online services or Apple’s extraordinarily profitable hardware — but struggle when the quest for growth pushes them outside their zone of core competency. Amazon has figured out how to combine … [ Read more ]

The Real Story of How Amazon Built the Echo

The talking speaker started as part of a secret augmented-reality project and ended up as a surprise hit.

Inside Amazon: Wrestling Big Ideas in a Bruising Workplace

The company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions.

When Toyota Met E-Commerce: Lean at Amazon

Amazon’s former head of global operations explains why the company was a natural place to apply lean principles, how they’ve worked in practice, and where the future could lead.