In many ways, the Fire Phone is the perfect symbol of these opposing perceptions of Amazon. It represents everything proponents love about the company—the wild experimentation, the appetite for risk-taking—as well as everything that critics now deride: its huge expenditures, its blithe embrace of an imagined future where the big bets pay off, and its inability to create anything with real style. Understanding Amazon’s journey … [ Read more ]
Content: Case Study | Author: Austin Carr | Source: Fast Company | Subject: Miscellaneous | Company: Amazon.com Inc.
Amazon has shown a remarkable ability to succeed in a wide variety of different product categories. That’s a contrast to most other high-profile tech companies that are really good in one area — Google’s dominant online services or Apple’s extraordinarily profitable hardware — but struggle when the quest for growth pushes them outside their zone of core competency. Amazon has figured out how to combine … [ Read more ]
Content: Case Study | Author: Timothy B. Lee | Source: Vox | Subjects: Innovation, Management, Strategy | Industry: Retail | Company: Amazon.com Inc.
The talking speaker started as part of a secret augmented-reality project and ended up as a surprise hit.
Content: Case Study | Author: Joshua Brustein | Source: Bloomberg.com | Subject: Innovation | Company: Amazon.com Inc.
The company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions.
Content: Case Study | Authors: David Streitfeld, Jodi Kantor | Source: The New York Times | Subjects: Human Resources, Organizational Behavior | Company: Amazon.com Inc.
Amazon’s former head of global operations explains why the company was a natural place to apply lean principles, how they’ve worked in practice, and where the future could lead.
Content: Case Study, Multimedia Content | Author: Marc Onetto | Source: McKinsey Quarterly | Subject: Operations | Company: Amazon.com Inc.