How Dell Got Soul

When growth slowed in Y2K, the computer maker’s leaders realized they needed to redesign their win-at-all-costs culture.

Living in Dell Time

For most businesses, warehouses full of stuff are a kind of security blanket. But Dell has replaced inventory with information, and that has helped turn it into one of the fastest, most hyperefficient organizations on the planet. Here’s how Dell uses speed as the ultimate competitive weapon, and why rivals may never be able to catch up.