Written off as just another ill-conceived megamerger, Hewlett-Packard has exceeded all its goals. Here’s why the union has worked — so far — and what must come next.
Content: Case Study | Author: Brian Caulfield | Source: Business 2.0 | Subject: Mergers & Acquisitions | Company: Hewlett Packard (HP)
Product returns have existed since the first time anyone manufactured a product. In the ‘customer-is-always-right’ culture of the US, product returns are increasingly eating into profits, leading manufacturers to develop a returns strategy. In this new Case Study, Professors Van Wassenhove and Guide, and Neeraj Kumar look at the issue within HP’s inkjet product line.
Content: Case Study | Authors: Daniel Guide, Luk N. Van Wassenhove, Neeraj Kumar | Source: INSEAD | Subjects: Customer Related, Operations | Industry: Personal Computer | Company: Hewlett Packard (HP)
The HP-Compaq merger in 2001 was a knock-down-drag-out fight to the end, with a ‘new’ HP emerging as victor. But who really won and what have we learned? ask Professor Randel Carlock and Elizabeth Florent-Treacy, who review the human side of the battle in this new case study.
Content: Case Study | Authors: Elizabeth Florent-Treacy, Randel S. Carlock | Source: INSEAD | Companies: Compaq, Hewlett Packard (HP)