iMotors offers customers the chance to custom-order used cars online, all for low, low prices. But can its business plan deliver profitability? And how will it sustain its advantages in the face of growing competition? Professor Ron Adner and Charles Nunn ask you to consider the management’s next steps in this case study.
Content: Case Study | Authors: Charles Nunn, Ron Adner | Source: INSEAD | Subjects: Industry Specific, Strategy | Industry: Automotive | Company: iMotors