Few of us have kin whose life spans hundreds of years, but the Wendel family could consider its baby long-lived. The family founded a company in 1704 and it’s still prosperous. Professor Ludo Van der Heyden and Christine Blondel trace the family tree and the family business in this case.
“This case shows the history of a large family firm over nine generations of family … [ Read more ]
Content: Case Study | Authors: Christine Blondel, Ludo Van der Heyden | Source: INSEAD | Subject: Miscellaneous | Company: Wendel family