How Dell Got Soul

When growth slowed in Y2K, the computer maker’s leaders realized they needed to redesign their win-at-all-costs culture.

Living in Dell Time

For most businesses, warehouses full of stuff are a kind of security blanket. But Dell has replaced inventory with information, and that has helped turn it into one of the fastest, most hyperefficient organizations on the planet. Here’s how Dell uses speed as the ultimate competitive weapon, and why rivals may never be able to catch up.

Where Does Apple Go from Here?

Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer’s future lie? An interview with HBS professor David Yoffie.

Inside Dell Computer Corporation: Managing Working Capital

The secret to excellence lies in doing many things well. It also requires staying focused on the goal even when tempted to do otherwise.

Editor’s Note: this article is from 1998 but for those not too familiar with Dell it will be of value.

Doubly Blessed?

Integrating Hewlett-Packard and Compaq may have been the easy part. Can HP now beat Dell and IBM at their own game?

Managing Product Returns at Hewlett Packard

Product returns have existed since the first time anyone manufactured a product. In the ‘customer-is-always-right’ culture of the US, product returns are increasingly eating into profits, leading manufacturers to develop a returns strategy. In this new Case Study, Professors Van Wassenhove and Guide, and Neeraj Kumar look at the issue within HP’s inkjet product line.