Reuters’ Internet Strategy (A) (B)

INSEAD Professor Subramanian Rangan and Brian Coleman explain that through more than 100 successful years in business, Reuters advanced through countless communication strategies – from carrier pigeons to an Internet portal. So how did Reuters manage its development, from flying through the air to flying through fibre-optic cables?

Asiaweek: Positioning a Regional Magazine

Consider a magazine’s positioning – it needs to lie somewhere between global and local, between hard news and soft news, and in the right place to deal with the competition. Professor Hellmut Schütte and Jocelyn Probert examine Asiaweek’s positioning, its history and how it struggled to strike a balance in its Asian market.