Friction is anything that gets in the way of a customer and a task. Put another way, it’s any obstacle that prevents a user from trying or using a product or service. In this exclusive interview, Kintan Brahmbhatt takes us through how to detect and anticipate points of friction through monitoring steps in a customer’s journey with your product. He shares the three stages of … [ Read more ]
Content: Thought Leader | Author: Kintan Brahmbhatt | Source: First Round Review | Subject: Customer Related | Company: Amazon.com Inc.
Entrepreneur Jim McCarthy on why online innovations succeed — or fail.
Content: Thought Leader | Authors: Jim McCarthy, Laura W. Geller | Source: strategy+business | Subjects: Customer Related, Entrepreneurship, IT / Technology / E-Business | Company: Goldstar Events Inc.
Guy Kawasaki interviews Bill Price, co-author with David Jaffe of a new book, The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs. In this interview he reveals the concept of “Best Service” and why it is important to small business owners.
Content: Thought Leader | Authors: Bill Price, Guy Kawasaki | Source: Sun Microsystems | Subject: Customer Related