Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.
Research by Wharton marketing professor Ron Berman finds that the “last touch” or “last click” method advertisers typically employ to compensate publishers is the wrong way to go about it. Berman’s research shows that the “last click” … [ Read more ]
Content: Multimedia Content | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales
What makes customers buy? Marketing guru Martin Lindstrom explains the power of subliminal advertising and why most advertisements are not effective.
Content: Multimedia Content | Authors: Carmine Gallo, Martin Lindstrom | Source: BNET | Subjects: Advertising, Marketing / Sales