Marco Bertini, Assistant Professor of Marketing, talks about developing a successful pricing strategy.
Content: Multimedia Content | Author: Marco Bertini | Source: London Business School | Subject: Pricing
How much should a company charge for its products or services? Many companies don’t know how to answer this question, and instead let customers and competitors drive their pricing decisions. To keep prices consistent and profitable, companies need to adopt a consistent pricing structure. By strategically managing price structure, the pricing process, and value-based communications, companies can achieve greater profits.
Content: Multimedia Content | Author: Thomas Nagle | Source: Monitor Group | Subject: Pricing