Strategic Scanning and Learning in the New Competitive Landscape – A Learning Approach
This paper attempts to throw new light on the increasingly relevant, albeit not new, subject of strategic scanning by applying a learning perspective to well-known theoretical approaches to strategic scanning and issue management. The main contribution of the paper is an analysis of three theoretical approaches to strategic scanning investigating their potential for creating and securing organizational learning.
Content: Article | Author: Anders Drejer | Source: Aarhus School of Business | Subject: Strategy