Neurocognitive Inefficacy of the Strategy Process

The most widely used (and taught) protocols for strategic analysis — SWOT and Porter’s (1980) Five Force Framework for industry analysis — have been found wanting as stimuli to strategy creation or even as a basis for further strategy development. We approach this problem from a neurocognitive perspective. We find profound incompatibilities between the mental image representations evoked by these strategic analysis frameworks and the … [ Read more ]