Jupiter Media Metrix’s Rudy Grahn on Direct Response Versus Branding
Is the Internet a direct response medium or a branding/awareness medium?
This question, which not too far back into the past was used as a means of somewhat eruditely suggesting that, perhaps, there is more to Internet Advertising than clicks and immediate conversions, has now become part of a wider phenomenon of over-generalizing that has hindered progress in the Internet Advertising space over the last … [ Read more ]
Content: Article | Author: Rudy Grahn | Source: avant|marketer | Subjects: Advertising, Marketing / Sales | Industry: Advertising