John Simmons

What you’re saying with jargon is: A) You belong, and B) If you don’t get it, you don’t belong.

Is Your Brand Going to Graduate or Be Stuck in Adolescence?

The best brands succeed because they excel at each stage in their lifecycle. They don’t skip steps. Great brands are founded on more than a compelling promise and innovative marketing communications. This report outlines the lifecycle and the different stages in branding and explains the brand definition, the awareness experience, the buying experience, the using and service experience, and the membership experience.