Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies
As a marketer, you absolutely have to be able to show that you’re generating ROI. Your stakeholders deserve to know whether and how their investment will help grow their business.
Measuring ROI is simultaneously the easiest and most difficult task for most marketers. And it really comes down to two reasons.
Content: Article | Sources: “ChannelMix”, “MarketingProfs” | Subject: Marketing / Sales