Leave No Test Unturned
“Now, let me ask you a couple of very simple questions. Did you concept-test your web site? Did you brand-test your web site? Did you test your web site’s navigation ease and appropriateness? Did you test that visitors understood your web site and its functions, aims, and purpose, both before launching it and after it went live? If your answers to any of these are … [ Read more ]
Content: Article | Author: Martin Lindstrom | Source: ClickZ | Subject: Marketing / Sales
Does Anyone Understand Online Customer Service?
article discusses companies that don’t answer email
Content: Article | Author: Tom Kuegler | Source: ClickZ | Subject: Customer Related
Click-Through Rate, R.I.P.
Article talks about why the click-through rate (CTR) is increasingly less meaningful as a metric of sales and marketing success and also talks about more useful metrics
Content: Article | Author: Jim Meskauskas | Source: ClickZ | Subjects: Advertising, Marketing / Sales
E-Branding: An Accident Waiting to Happen?
Article discusses the disconnect between how e-commerce companies are currently approaching online branding and research that shows how users are discovering web sites
Content: Article | Author: Rick E. Bruner | Source: ClickZ | Subjects: Advertising, Marketing / Sales