Fredrick Marckini
Fredrick Marckini, the founder and CEO of iProspect, has written five books about search engine marketing and advised hundreds of corporations about how to make Google work for them. In this interview, he talks about understanding the new inquiry-driven consumer, the importance of integrating online and offline marketing, and offers three tips to boost your search engine ranking.
Content: Thought Leader | Author: Art Jahnke | Source: CMO Magazine | Subject: Management
High-Stakes Search
Paid search is a complex game of keywords, click-throughs and conversion rates. Top ranking doesn’t always mean you’ve hit the jackpot. Here’s how to increase your odds of winning.
Content: Article | Author: Beth Stackpole | Source: CMO Magazine | Subjects: IT / Technology / E-Business, Marketing / Sales
Email Marketing: More Efficient Than The Rest
Escaping the Metrics Pit
CEOs are a restless bunch. They’re tired of hearing how difficult it is to get marketing ROI data. They are really sick of complaints that sales is not cooperating, and that IT says it has more important things to do. Here’s how to make them calm down.
Content: Article | Author: Kristin Zhivago | Source: CMO Magazine | Subject: Marketing / Sales
A Manifesto for Marketing
According to Kellogg School of Management professor Mohanbir Sawhney, marketing faces two key crises: It has to define its role in the organization and demonstrate its value. To claim the strategic high ground, marketing needs to reinvent itself. Here is his seven-point manifesto for chief marketing officers to transform marketing.
Content: Article | Author: Mohanbir Sawhney | Source: CMO Magazine | Subject: Marketing / Sales