Cohorts
Cohorts divides the US population into 32 segments — 13 representing married households, plus 9 single female segments and 8 single male segments. Each is labeled according to the most frequent actual first name in the group, so the lists have names like Alex & Judith or Elwood & Willamae. Amazingly, the labels do resonate with the accompanying characteristics that Cohort identifies, such as demographics … [ Read more ]
Content: Online Resource | Source: Cohorts | Subject: Demographics