Killing Rumors: A 50-Year Old Mathematical Formula Is Key Tool in Managing Crisis Communications
During World War II two Harvard University psychologists – Gordon W. Allport and Leo Postman – studied wartime rumors and came up with a mathematical formula that described the way a rumor works and suggested ways to control or eliminate a rumor.
Content: Article | Author: Helio Fred Garcia | Source: Crisisnavigator | Subject: Public Relations