Database Marketing Calculators
DBM.com is a great site that provides essential information on database marketing in simple, direct terms. With regard to measuring success, DBM believes that key questions for evaluating marketing results are: How can I compare the response rates of two different mailing designs which I tested on the market? What sample size will I need to achieve a certain reliability? How reliable is a specific … [ Read more ]
Content: Online Resource | Source: DB-Marketing.com | Subject: Marketing / Sales