Analytical Paradox – The catch-22 of customer analytics

“The business of customer analytics is to get answers quickly so marketers can leverage newly gleaned information for competitive advantage. Why, then, is it so difficult to get answers to simple questions, let alone the complex ones? Often, marketers are faced with a management report that, instead of answering questions, spawns a thousand different questions. These in turn create requests for new reports or data. … [ Read more ]