Customer Analytics: Maximizing the Lifetime Value of Your Customer Segments

Many customer analytic models and segmentation systems provide insight into who should be targeted or what message to deliver; but the models themselves rarely offer an optimum long-term contact strategy. What can you do to attain ongoing and consistent profitability from your customer segments?

CEO Perspectives: The Catch 22 of IT Cost Management

Article discusses three recent trends in managing IT within companies:
1. A move from isolating IT spending from overall business process costs.
2. Some companies are viewing IT cost management on a different basis than simply controlling the growth in absolute spending.
3. Companies are seeking to dramatically reduce the cycle time before benefits start to be realized.