Many customer analytic models and segmentation systems provide insight into who should be targeted or what message to deliver; but the models themselves rarely offer an optimum long-term contact strategy. What can you do to attain ongoing and consistent profitability from your customer segments?
Content: Article | Author: Roman Lenzen | Source: DM Review Magazine | Subject: Marketing / Sales
Article discusses three recent trends in managing IT within companies:
1. A move from isolating IT spending from overall business process costs.
2. Some companies are viewing IT cost management on a different basis than simply controlling the growth in absolute spending.
3. Companies are seeking to dramatically reduce the cycle time before benefits start to be realized.
Content: Article | Author: David A. J. Axson | Source: DM Review Magazine | Subjects: IT / Technology / E-Business, Management | Industry: Information Technology