Cable TV Subscribers in Japan
PC Shipments and Sales in Latin America
Wireless in the US
Just Like Certs Mints (Online Advertising)
Are online ads direct-response vehicles? Or, are they branding tools? Depending on the advertiser’s objectives, both are true — but not everyone involved sees it both ways. The research data is mixed, too.
Content: Article | Author: David Hallerman | Source: eMarketer | Subjects: Advertising, Marketing / Sales | Industry: Advertising