Coopetition Strategy: A New Kind of Interfirm Dynamics for Value Creation
The purpose of this paper is threefold. First, by proposing a first definition of coopetiton, it aims to move away from the mere recognition of the oversimplified conventional conception to a deeper understanding of the nature of coopetition. By suggesting that coopetition is a matter of “incomplete interest (and goal) congruence” concerning firms’ interdependence, we stress that coopetition does not simply emerge from coupling competition … [ Read more ]
Content: Article | Authors: Giovanna Padula, Giovanni Battista Dagnino | Source: EURAM | Subject: Strategy