So you need to develop new products or services. And several questions puzzle you.
* Which new product ideas should you develop?
* What features should you include?
* What positioning messages should you use?
* What marketing tactics will be effective?
* How do you raise chances for success and reduce risk?
These questions continually challenge product, marketing, and … [ Read more ]
Content: Article | Author: Henk Hoets | Source: “Hendriks Research” | Subjects: Market Research, Marketing / Sales