Competitive Information and Sales Guides: What Sales Forces Need to Win
Sales guides often paint a too-rosy view of the company’s competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that one’s sales force finds useful.
Content: Article | Author: Stephanie Tilton | Source: Hoffman Marketing Communications | Subjects: Competitive Intelligence, Marketing / Sales