How to Write a Marketing Plan

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:
* forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
* forces … [ Read more ]’s Marketing Virtual Library has grown to become one of the leading resource and reference sites on the Internet for those involved in marketing, advertising, selling, promotion, market research and e-commerce. Currently the Marketing Virtual Library offers an extensive collection of links and resources covering numerous topics. The chief goal of is to offer a web site that is committed to … [ Read more ]