BrandAsset Valuator® White Paper
BrandAsset Valuator® is Young & Rubicam’s proprietary tool for assessing a brand’s current achievements and stature and predicting its future potential. The BrandAsset Valuator model begins with a definition… “A brand is a set of differentiating promises that link a product to its customers.” These promises are built in consumer’s minds in a specific progression of four perceptions:
* Differentiation
* Relevance
* Esteem
* … [ Read more ]
Content: Article | Sources: Landor Associates, Young & Rubicam | Subject: Marketing / Sales