Organisational Ambidexterity

Understanding an ambidextrous organisation is one thing, making it a reality is another. Antonio Nieto-Rodriguez provides an execution roadmap.

What Prevents Middle Manager from Getting to the Top?

Richard Jolly, Adjunct Associate Professor of Organisational Behavior, discusses the obstacles facing middle managers who want to progress.

Developing a Successful Pricing Strategy

Marco Bertini, Assistant Professor of Marketing, talks about developing a successful pricing strategy.

Marketing and Human Instincts

How the simple rules underlying human decision making can have a huge impact on consumer behavior.

Innovation and Corporate Culture

Professor Rajesh Chandy explains why corporate culture is the key to innovation.

Simple Rules: Common Mistakes with Simple Rules

In the third of three podcasts on strategy as simple rules Donald Sull, Associate Professor of Management Practice, discusses the five common pitfalls that are likely to derail strategy as simple rules in organisations.

Simple Rules: Strategy as Simple Rules

In the second of three podcasts on strategy as simple rules Donald Sull, Associate Professor of Management Practice in Strategic and International Management, explains what simple rules are and how managers can make them work in their organizations.

Simple Rules: Three Logics of Value Creation

In the first of three podcasts on strategy as simple rules Donald Sull, Associate Professor of Management Practice in Strategic and International Management, elaborates on the three core logics of value creation.

Making Sense of Your Management Model

Julian Birkinshaw, Professor of Strategic and International Management,explains how organizations can do a better job of using a management model to enhance their competitiveness.

Closing the Gap Between Strategy and Execution: The Strategy Loop in Action

The third in his series on strategy and its discontents, Don Sull talks about how to put the notion of a strategy loop into practice in an organization.

This podcast builds upon the first and second podcasts which rejected the linear view of strategy and then suggested an alternative view of strategy as a loop or an iterative process.

Sull explains that there are many things that … [ Read more ]

Remaining Innovative Through Good and Bad Times

Rajesh Chandy, Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship discusses why managers need to focus on the future in order to help an organization remain innovative through difficult and prosperous times.

Closing the gap between strategy and execution: The strategy loop in action

In the third of a three part podcast series Donald Sull, Associate Professor of Management Practice in Strategic and International Management at London Business School, talks about how to put the notion of a strategy loop into practice in an organisation.

Closing the Gap Between Strategy and Execution

In the first of a three part podcast series Donald Sull, Associate Professor of Management Practice in Strategic and International Management at London Business School, discusses closing the gap between strategy and execution, focusing on strategy and its discontents.

Simple Rules and Management Teams

In the final in his three part podcast series with Kathleen M. Eisenhardt, Donald Sull, Associate Professor of Management Practice in Strategic and International Management, speaks with the Stanford University Professor about what makes good management teams.

Eisenhardt begins this podcast by stating that in her opinion the most useful metaphor about teams for managers is a basketball team because the teams are fast moving, fluid … [ Read more ]

The Effects of “Add-On” Features on Perceived Product Value

The research presented in this paper provides evidence that “add-on” features offered to enhance a core offering can be more than just optional benefits. We argue that consumers draw inferences based on the mere availability of an add-on and that these inferences lead to significant changes in the perceived utility of the product itself. We further argue that the enhancements supplied by add-ons can be … [ Read more ]