Robert H. Hayes, William J. Abernathy

In the past 20 years, American companies have perhaps learned too well a lesson they had long been inclined to ignore: Businesses should be customer oriented rather than product oriented.

…At last, however, the dangers of too much reliance on this philosophy are becoming apparent.

…The argument that no new product ought to be introduced without managers undertaking a market analysis is common sense. But the argument … [ Read more ]