MarketingNPV

MarketingNPV aims to provide the knowledge, skills and tools needed to help marketing professionals improve decision-making and ROI measurement. Of special interest at the site are several sophisticated, no-cost analytic tools available for download. For example, the Bass Diffusion Model is a forecasting model that assists in preparing new product forecasts when there is no historical data. The Forward ROI tool offers a way to … [ Read more ]