Market Segmentation: A Guide To Conducting Segmentation Research
arket segmentation has become a popular topic in marketing, marketing research and strategic planning. Market segmentation allows sellers to identify unique segments in the market so that they can tailor product features, services, distribution, pricing, and marketing communication messages specifically to each segment. Segmentation research allows sellers of products and services to quantify the sizes and potential economic/volumetric opportunities of the segments, describe the composition … [ Read more ]
Content: Article | Source: MarketVision Research | Subjects: Market Research, Marketing / Sales