Measurement and Analysis of the B-to-B Market
This report combines measurement data from Media Metrix and its AdRelevance division with analyst insight from Jupiter research in order to provide a comprehensive resource to key decision makers in the online advertising and business-to-business markets. It’s a little dated (August 2000) but offers some interesting insights. Perhaps it will become an annual report?
Content: Online Resource | Sources: AdRelevance, Media Metrix | Subjects: Advertising, IT / Technology / E-Business | Industry: Advertising