When a company decides to globalize its site, the Web team often learns the taboo colors and appropriate dress codes of a given culture, translates the text, and launches. But cultural differences run deeper than visual appearance or language; they reflect strong values. Rarely do globalized sites incorporate the nuances of a culture’s social hierarchy, individualism, gender roles, time-orientation, or truth-seeking attributes.
Scholars have studied cultures … [ Read more ]
Content: Article | Author: Aaron Marcus | Source: New Architect | Subjects: International, IT / Technology / E-Business
This article reviews the various forms of online advertising available and some of the relevant research about the effectiveness of those formats. A good introduction and big-picture look at the field for marketers and site-owners alike.
Content: Article | Author: Amit Asaravala | Source: New Architect | Subjects: Advertising, Marketing / Sales