Brainy Marketing

Neuromarketers have retooled an old scientific machine to literally get in the heads of consumers and target the precise location of “cool.”

How to name a startup

Finding the right name for your latest venture isn’t an easy job. Names must stand out from the competition. They need to work in different languages. They can’t violate existing trademarks. And it’s nearly impossible to find a domain name that isn’t already taken.

What’s an entrepreneur to do?