Why are you losing sales to the competition? It’s likely that they are better than you at answering the prospects primary Why Buy™ questions. At the heart of every sales opportunity lie two fundamental questions that all prospects want answered:
1) Why should I buy this product?
2) Why should I buy the product from you rather than competitor X, Y or Z?
The company with the … [ Read more ]
Content: Article | Author: Michael Cannon | Source: Silver Bullet Group Inc. | Subject: Marketing / Sales