Marketing Leadership – Good vs. Great
In his work as executive search consultant, Jerry Noonan has helped many types of organizations fill senior-level marketing positions. In this article, he outlines the critical skills that marketers need to have to build equity within their organizations.
Content: Article | Author: Jerry Noonan | Source: Spencer Stuart | Subjects: Human Resources, Marketing / Sales
Invest in your social capital
This article discusses professional (as opposed to purely social) networking and applies an investments-based approach. The goal is to achieve social capital – the thoughts, feelings and behaviors contained within a group of people that can be called upon to create value.
Content: Article | Author: Mick Cope | Source: Spencer Stuart | Subject: Career