Marketing Leadership – Good vs. Great

In his work as executive search consultant, Jerry Noonan has helped many types of organizations fill senior-level marketing positions. In this article, he outlines the critical skills that marketers need to have to build equity within their organizations.

Invest in your social capital

This article discusses professional (as opposed to purely social) networking and applies an investments-based approach. The goal is to achieve social capital – the thoughts, feelings and behaviors contained within a group of people that can be called upon to create value.