How to Manage an Aggressive Competitor
This article examines how firms can develop a competitive defense strategy that minimizes both the self- and competitor-inflicted damages of price competition. It explains that before acting to defend market share or initiate price cuts, managers must anticipate the long-term strategic consequences and weigh them against the short-term benefits. A pricing decision should never be made simply to make the next sale or meet some … [ Read more ]
Content: Article | Authors: George E. Cressman Jr., Thomas T. Nagle | Source: Strategic Pricing Group | Subject: Marketing / Sales