Looking In From the Outside

Today, the pressure is on to deliver on the demands of customers and investors—and to do it right now. More than ever, every business executive needs to be thinking carefully about how markets develop and how to sustain them, what customers and markets value, how to best serve these markets, and how to reallocate resources to succeed. As a company’s business model shifts to meet … [ Read more ]

A Framework for Strategy

What is the secret to creating real competitive advantage? Michael Tanner’s analysis, which reflects the approach of the Chasm Group popularized by Geoffrey Moore, goes beyond Michael Porter’s foundational work. Whereas Porter’s framework brought competitive forces into focus, it assumed relatively fixed industry boundaries. Tanner’s approach has the advantage of enhancing a company’s view across multiple, differing competitive situations while connecting these strategic positioning issues … [ Read more ]