Optimizing Business Performance: Using IT for Competitive Advantage

The link between corporate performance and effective information technology (IT) management is clearly emerging. Companies that are leaders in their markets and industries (“Market Leaders”) are better at using IT to enable business strategy. Market Leaders deploy IT more strategically, and in doing so maximize the impact IT has on corporate performance. [A Study Conducted by CIO Magazine, PRTM, and The InterUnity Group]

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