Martha Bayles

as [Ralphp] Ellison went on to argue, American diversity and unease are more often than not the parents of American excellence.

Neuman / Martha Bayles

Neuman surveyed the available evidence and found what advertisers and educators already knew–that most human beings are “obdurate, impenetrable, resourcefully resistant” toward any message, regardless of medium, that does not fit “the cognitive makeup of the minds receiving it.”

Wrote Neuman: “The mass citizenry, for most issues, simply will not take the time to learn more or understand more deeply, no matter how inexpensive or convenient … [ Read more ]